The way in which businesses use and interact with technology is changing. The limitless potential of the internet is continuing to grow, and soon the idea of having dedicated servers running cumbersome software will seem as quaint as a steam train.
At least, that is the idea. If businesses are willing to embrace cloud-based software solutions, they could reap huge financial and operational rewards. Software as a Service can help them do this.
What is Software as a Service?
Software as a Service (SaaS) is a new way of accessing and using software. Traditionally, users would install instances of a piece of software on their computer, with an individual installation required for each user. SaaS reverses this labour- and resource-intensive arrangement – and instead sees a single instance of the software installed in the ‘cloud’, with users accessing it through their web browser.
So, rather than having a piece of software like your word processor or CRM solution installed on your workstation, it is instead stored on a central server to which you have access. You navigate to that piece of software using your browser, in exactly the same way that you navigate to any other web page.
It is likely that you have already used software in this way, perhaps without realising it. Google’s popular Docs system is a good example of SaaS. This system allows on-demand access to web-based software suite that includes a word processor and spreadsheet solution, without the need to install anything on the user’s computer.
The business world was initially slow to embrace SaaS. A range of concerns was expressed, particularly regarding the issue of security. But an increasing number of firms are now beginning to understand that SaaS presents them with the opportunity to use the software they need in a way that is cost-effective, resource-light – and, with new encryption technologies, secure.
SaaS and the insurance industry
SaaS has a number of potential applications for the insurance industry. Firms involved in claims handling are likely to find these technologies particularly useful.
Many claims handlers rely on antiquated software solutions to help them organise and manage their claims data. In many cases this software was not designed with their business in mind, and it is often unwieldy or simply unfit for purpose.
Today, well-designed, bespoke claims management software is available as a SaaS solution. This has a range of important advantages. This software can help you process claims more effectively, and at a lower cost. It can also hep to ease the burden on your IT department, and remove the need for costly dedicated servers.
5 ways SaaS can help your business:
- It is cost-effective
- It is easy to maintain
- It is scalable
- It is seamless
- It is everywhere
SaaS solutions are potentially many magnitudes cheaper than their proprietary counterparts. Costs can be saved in two main areas: setup and deployment, and maintenance.
SaaS solutions are cheap to set up and deploy because someone else does it for you. You don’t need to dedicate valuable resources to understanding and rolling out what could potentially be a complex piece of software. Instead, the provider does the work on your behalf. By the same token, maintenance is conducted by the provider, leaving your IT staff free to concentrate on other tasks.
Most SaaS solutions include constant upgrades in their cost. This iterative approach is characteristic of many SaaS products; new features and patches are rolled out automatically, with no work required on your part.
This is one of the major advantages of SaaS solutions. No longer will you be constricted by factors like server space or speed. Instead, SaaS products will grow with your business. Part of the beauty of the cloud is that if you need more storage, it can simply be ‘turned on’. Your solution expands to fit your operations, rather than your operations shrinking to fit your resources.
SaaS claims management solutions can be easily integrated into your existing workflow. A well-designed solution will enable you to capture and export data in precisely the format you require, with the absolute minimum effort. Software can also be branded to provide a seamless experience for agents and, where relevant, customers.
Because SaaS solutions are web-based, they can be accessed from anywhere. All you need is an internet connection, and a reasonably modern web browser. Indeed, some claims management products now include smartphone apps, meaning that you can access the information you need even when you are away from the computer.
Software as a Service looks set to continue to grow in popularity – and with good reason. It allows businesses to run the tools they need cost-effectively, and in a sustainable, scalable way. Perhaps most importantly, though, it provides firms with the opportunity to make software work for them, rather than being forced to waste resources battling with burdensome, unwieldy technology.
